Ideology, Brand Identity and Brand Values of my own music magazine

With my name of my music magazine being VibratoPress, this magazine will be branded a magazine of the rock genre (and the songs featured within the rock charts) and will focus on both older and more recent artists. In addition, a range of different artists of different sub-genres will be included (such as punk rock and classic rock); this will be an attempt to get a wider target audience, both older and younger people. As this magazine will believe in all artists, this magazine will feature recently banded who are involved in today's music industry. In addition, this magazine will also feature more established artists in which would have or currently have a large legacy within the music industry in which will be recognised by this magazine. 

This magazine will hold the genre of rock music (and it's biggest sub genres) as very important, as it will highlight the genres biggest points and represent the genre as very diverse. Furthermore, VibratoPress will periodically focus on individual members of bands (most likely guitarists; bass, lead or rhythm) such as Brian May of Queen or Steve Lukather of Toto. VibratoPress will simultaneously touch upon the musical fusion of the 1980s, where rock and pop mixed and the artists involved overlapped several charts within the decade. For example, artists such as Michael Jackson (Beat It, Dirty Diana), Lionel Richie (Dancing On The Ceiling, Running With The Night) and Whitney Houston (So Emotional) have incorporated the rock genre within their pop songs, and have both topped the charts by doing so. Because of this phenomenon, VibratoPress will have monthly articles that feature the guitarists that have worked on the track in order to recognise their work. This is also apparent in the New Wave genre, where artists such as Duran Duran and Tears For Fears, also featured guitars in their work which VibratoPress will focus on and value.