VibratoPress will have very broad target audience, as my school magazine features artists from the 1970's to the present day - this will result in a target audience of people possibly around 16-50 years old who are interested in the rock genre. Using artists from a wide timeline will give the magazine the opportunity to receive the biggest target audience, including older and younger people. The target audience within the age range could predominantly be male, but VibratoPress will strive to attract a female audience (resulting in a possible 65:35 percentage ratio); this could be done by featuring female artists or bands within the magazine. According to research, Rock is a skewed genre towards males. However, VibratoPress will strive to include artists in which appeal to a female audience. The jobs of the target audience could be anything, as the genre doesn't influence the occupation of the potential buyer. The hobbies of the potential target audience could include bands, exposure to new music, concerts, gigs and possibly instruments - as well as physical hobbies such as going to the gym and other methods of exercise. I believe that all of these hobbies link to my target audience and make up most of their personality. This may influence the interests of the target audience, which could include a range of things; such as: cars, fashion, instruments (particularly that used in rock) etc.
How the audience may dress may suggest their interest in the genre, such as wearing black clothes. Certain features similar to this link to the key ideas of target audience, which includes the purchase of music (whether that's via iTunes, or streaming via Spotify) in formats which could be either physical or digital. The social networks of my target audience could be all mainstream platforms in which their favourite bands/artists are on, this could be Twitter, Instagram, Facebook and even Snapchat - all of these social networks are ways my target audience interact and connect with their favourite bands. Festivals make up a big part of the rock culture, with several concerts and festivals ran all over the world annually; these include festivals such as Hellfest, the Reading Festival and Glastonbury. Since my target audience is so broad, their favourite artists/bands could expand several decades and sub genres. For example, the older portion of my target audience could be into bands such as AC/DC whilst the younger ones could be into bands such as Twenty One Pilots.
Social-economic groups in which my target audience could range (according to JICNAR scale) from E (relating to younger audience/students) all the way to A (doctors, lawyers etc.), as Rock can be listened to by anyone and doesn't influence their jobs in anyway. Similar to their social-economic groups, their ethnic groups aren't applicable as any Rock isn't genre built specifically for one group; it can be listened to by any ethnicity (eg. Asian, Black, White etc.) and is represented with many diverse rock bands within the 21st century.
