Treatment for Music Magazine Production

Treatment for Music Magazine Production

Title of my production: VibratoPress

Genre: Classic/Punk/Pop/Hard Rock, New Wave

Brand identity of and values of my magazine:

My magazine’s message will be of the rock genre (and the songs featured within the rock charts) and will focus on both older and more recent artists. In addition, a range of different artists of different sub-genres will be included (such as punk rock and classic rock); this will be an attempt to get a wider target audience, both older and younger people. As this magazine will believe in all artists, this magazine will feature recently banded who are involved in today's music industry.

What contents will be featured in my magazine:

My magazine, VibratoPress, will feature both established and contemporary artists in order to present the full breadth of the rock genre. As this is mainly a guitar magazine, it will feature guitarists and thus guitar tutorials on the side.

Intended target audience for my product:

Looking at my questionnaire’s results, I can see that my main demographic is young males (aged 15-24). However, as I am including more established artists and classic rock, it will allow my magazine to acquire the older demographic – which widens my target market.

What representations will I include in my magazine?

My front cover will include a guitarist, dressed in casual attire with a neat hairstyle with a guitar around his neck. He will be in a pose which is strumming his guitar. This a particularly stereotypical representation of rock, but I believe it is the best representation of the genre.

What will my magazine look like?

From my mock up designs, I have chosen the main house style for VibratoPress as red and its relating warm colours to symbolize the genre of rock. I believe this particular house style suits the genre of rock the best.